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Global Jun 25, 2015

Women’s World Cup breaks more TV records in Round of 16

(Via FIFA) – The FIFA Women’s World Cup broke more records for television audiences in key markets across the world during the Round of 16 matches.

FIFA’s YouTube channel has now reached 10 million views for content from Canada, totaling some 19 million minutes of viewing and contributing to the most successful month on record for the channel.

The seventh edition of FIFA’s flagship women’s football competition is benefiting from the strong support of broadcasters all over the world as well as increased investment in broadcast production by FIFA and surging interest among fans.

An average of 2.8 million viewers in Canada tuned in to CTV, TSN and RDS to watch the hosts beat Switzerland on their way to a quarter-final clash with England. That audience made it the most watched program on Canadian television that day and a record for Canada from any FIFA Women’s World Cup.

“These impressive viewing figures show just how popular the FIFA Women’s World Cup and women’s football are becoming all over the world,” said Niclas Ericson, FIFA’s Director of TV. “We are looking forward to seeing even bigger television audiences as we move into the latter stages of the tournament.”

China’s victory over Cameroon, shown on CCTV in China, attracted an average audience of 5.0 million in the Round of 16. That figure is a new high for the 2015 competition so far and eclipses any Chinese audience from the 2011 edition of the FIFA Women’s World Cup.

And in Europe, France’s win against Korea Republic smashed the channel audience record for French broadcaster W9. An average of 2.8 million fans watched the match on W9, also more than any audience figures seen from France in 2011.

FIFA’s YouTube channel has achieved 21 million views up to and including June 22, beating the previous monthly record of 18.5 million views hit in June 2014 and boosted by demand for FIFA Women’s World Cup content from viewers in Canada, the United States, Asia and Europe.


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