Advertise

Advertise

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Our Mobile Media Lounge in action as a Social Media Command Center and Press Room!


Soccer Wire is a leading news and information destination for the American soccer community, with a particularly strong following and focus on the world of youth travel soccer.

Based just outside of Washington, DC, approximately 50% of our audience is concentrated from upstate New York to Virginia Beach, with the remainder spread over other major youth soccer “hotbeds” of Chicago, Dallas, Houston, Southern California, and the Pacific Northwest.

SoccerWire.com and our family of email newsletters are a great way to reach youth soccer coaches, parents, players, and administers.

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TOURNAMENT LISTING SERVICE

POTOMAC or TRI-STATE EMAIL NEWSLETTERS

WEBSITE CLASSIFIED ADS or EVENT LISTINGS


Premier Club Partners get free ads and discounts year round

Learn more or sign up your club here 


ADVERTISING PLATFORMS AND INFO

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Audience Overview

  • 100K visitors / 225K page views per mo.
  • Gender: 64% male | 36% female
  • Age: 18% 25-34 | 39% 35-44 | 24% 45-54
  • Largest audience is youth soccer coaches and parents of travel soccer players, followed by fans of women’s soccer.

À la carte Ad Options

  • Large Banners (300×250 & 728×90) run in any 5 or more US States – $150 per month*
  • Large Banners (300×250 & 728×90) run in any 1-4 US States – $200 per month*
  • Micro Banner (100×45) run in any 5 or more US States – $250 per 6 months* ($50/mo.)
  • Micro Banner (100×45) run in any 1-4 US States – $400 per 6 months* ($66.67/mo.)
  • Website Classified Ads and Event Listings – $25 – $75 per
  • Day Sponsors – $145 – $250 per 24 hour (unlimited banner impressions)
       * 20,000 impressions per month (ask about other frequency options)

Email Newsletters

Potomac Soccer Wire (PSW)

  • PSW Logo26,000+ subscribers in DC, MD, VA
  • 21% Open Rate
  • Launched in 2006
  • Audience mostly youth travel soccer administrators, coaches, and parents
  • Sent every Tuesday and Friday afternoon
  • Text-only format keeps subscribers quickly informed and mobile friendly without image clutter

Tri-State Soccer Wire (TSW)

  • SoccerWire-Logo2014-TriState7,000+ subscribers in CT, NJ, NY
  • 23% Open Rate
  • Launched in 2014
  • Audience mostly youth travel soccer administrators, coaches, and parents
  • Sent every Tuesday and Friday afternoon
  • Text-only format keeps subscribers quickly informed and mobile friendly without image clutter

Soccer Tournament Wire (STW)

  • 20,000+ subscribers nationally
  • 18% Open Rate
  • Launched in 2015
  • Audience mostly youth travel coaches and administrators
  • Sent every Wednesday
  • Includes graphic banners and event logos
  • Offered in Basic for $250, Featured for $400, or bundled with one of our special Tournament Packages.

À la carte Ad Options

  • PSW Issue Sponsor – $100 per issue
  • TSW Issue Sponsor – $50 per issue
  • PSW Featured Newsletter Classified – $25 per issue
  • TSW Featured Newsletter Classified – $15 per issue
  • STW is ONLY for Tournament Listings and is included in our Tournament Listing Service. See below for details and cost.

DISCOUNT PACKAGES

Most common advertising contracts we offer as they combine both this website and our popular Email Newsletters to ensure comprehensive reach up to 500,000 per month.

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PREMIER National Package

  • 30,000 Large Banner displays in any 5+ states
  • 30,000 Micro Banner displays in any 5+ states
  • 1 Email Newsletter Sponsorship each in Potomac and Tri-State edition
  • Featured Email Newsletter Ad in every Potomac and Tri-State edition
  • Featured Website Classified Ad/Listing on SoccerWire.com**

BASIC National Package

  • 30,000 Micro Banner displays in any 5+ states
  • Featured Email Newsletter Ad in every Potomac and Tri-State edition
  • Basic Website Classified Ad/Listing on SoccerWire.com

PREMIER Regional Package

  • 20,000 Large Banner displays in any state(s)
  • 20,000 Micro Banner displays in any state(s)
  • Email Newsletter Sponsorship Potomac –OR– Tri-State edition
  • Featured Email Newsletter Ad in every Potomac –OR– Tri-State edition
  • Featured Website Classified Ad/Listing on SoccerWire.com**

BASIC Regional Package

  • 20,000 Micro Banner displays in any state(s)
  • Featured Email Newsletter Ad in every Potomac –OR– Tri-State edition
  • Basic Website Classified Ad/Listing on SoccerWire.com

 


TOURNAMENTS

Tournament-Micros-StackThe showcase tournament circuit is bigger and more competitive than ever, and Soccer Wire is where thousands of team coaches, managers, and parent volunteers come to research and read about the latest top talent and events every day.

While you are welcome to build your own tournament advertising plan A la Carte, we highly recommend including our Tournament Listing Service at a minimum, and if your marketing plan allows, amplify that Listing Service with display ads on our website, classifieds in our email newsletter(s), and even add some social media and rankings services and support!

OPTION 1: ONLY THE TOURNAMENT LISTING SERVICE
$250-$450 per Event per Year (+more info here)

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OPTION 2: TOURNAMENT PACKAGES W/ LISTING SERVICE
All four of our packages include some level of the LISTING SERVICE above.

RECREATIONAL Package
Just the BASIC LISTING SERVICE and 20K Micro Banners (the small ones to the left of all our pages under our “Featured Partners” section)

SELECT Package
Bump up to the FEATURED LISTING SERVICE level with the same Micro Banner count as the Rec package, but also adds one (1) of our email newsletter ads per week in both Potomac or Tri-State regions (or you can combine them to put an ad in every issue of Potomac OR Tri-State newsletters). We’ll also get your event set up in our Report-a-Score.com Rankings and Analytics platform.

COMPETITIVE Package
Now we’re talking about really focusing on attracting more teams from out of town or just more overall. It takes the SELECT Package, ups the number of Micro Banners, then adds 25K of monthly Large Banners (the ones you see at the top and right side). You also get EVERY issue of BOTH the Potomac and Tri-State email newsletters, and we’ll even get both last year’s and your upcoming event’s results entered in Report-a-Score.com to up your tournament ranking. To help accelerate your ranking and that of some of your teams even more, we’ll provide our “Maximize My Rank” service to any 12 teams you request, which means we’ll enter all the results from every tournament and league we can find for those teams from the past 12 months before your event start date. (NOTE: The ranking service is nothing more than us doing work for you, but you’re not “buying rankings”. Anyone can enter results for any team in Report-a-Score.com free of charge.)

SHOWCASE Package
Pulling out all the stops (even though there’s always even more we can do to help). This package adds monthly issue sponsorships to all three of our big email newsletters, and cranks up the “Maximize My Rank” service from 12 teams to 24.

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ADD-ONS for Any Package
Through a unique partnership with HBK Media Group, we can also assist your tournament, league, or club with Social Media Management and Campaigns, Press Releases, Graphic Design, Website Content, Sponsorship Sales/Support, On-Site Event Coverage, and more. See some of the services below, with budgets based on bundling with each of our three Discount Package options above.

 

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Give us a call at 703-433-1887 to learn more.

 


PREMIER CLUB PROGRAM

Premier Club Partners receive $2000 in direct advertising credit plus another $3,000+ in additional branding and advertising exposure throughout SoccerWire.com, 15% off all other advertising needs, and regularly monitoring of the club’s website and social media accounts for opportunities to share news with our Soccer Wire community.

The number of clubs per US state accepted to this program is limited, so give us call at 703-433-1887 or apply here.