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Global Jul 05, 2016

Under Armour reveals new kits for EPL side Southampton FC

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Baltimore, MD (Via Under Armour) Southampton FC and Under Armour have revealed the first home and away match kits of their new seven-year partnership.

On hand to receive the first editions of the kit at St Mary’s Stadium were Saints stars Charlie Austin, Jay Rodriguez and Oriol Romeu, who will all be looking to wear the kits out onto the pitch on Saturday, August 13th as the club kicks off its Premier League campaign at home to Watford, and then later in Europe as Southampton FC takes on the Europa League group stages.

As well as designing and developing the first team and academy 2016-17 home and away kits, Under Armour will also provide competition, training, casual and travel apparel for the club.

“We’re proud to introduce the latest edition of our iconic red and white stripes, as well as our all-new away kit for the upcoming Premier League season, where we will look to continue our growth and go even better than the record points tally we achieved last season,” said Ralph Krueger, Chairman of Southampton FC. “Under Armour were appointed with the brief of giving our players the tools required to reach their potential, and these kits are designed with this in mind. Using their experience with athletes and understanding what they need to succeed, Under Armour has been able to apply that knowledge throughout the process of creating our performance wear.”

“Southampton FC is a club with incredible hunger, and we wanted to provide a kit to help fuel their ambition as a club on a continued ascent,” said Peter Murray, VP Global Sports Marketing at Under Armour. “In addition to bringing some of our unique technologies in the first-team kit to help players achieve more on the field, we’ve also immersed ourselves in the culture and values of this football club and their passionate fans, and created a kit that marries tradition with forward-thinking innovations. We can’t wait to see what Southampton FC achieves this season, and we’re excited to be a part of their journey.”

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