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Global Jul 15, 2015

New York Red Bulls announce marketing partnership with Bayer

HARRISON, N.J. (Via New York Red Bulls) – The New York Red Bulls have announced that Bayer will join the soccer club as an official partner.

Financial details were not disclosed as per club policy.

The partnership will be supported through various community service initiatives and events that will involve employees from both the Red Bulls and Bayer.  An example of this engagement will be on September 11, when the Red Bulls host the Chicago Fire at Red Bull Arena. Bayer will be the presenting partner and during the match Bayer plans to incorporate unique experiences and memorable moments for first responders and military veterans.

Bayer will be granted the following designation rights with the New York Red Bulls: Pharmaceuticals, Pain Relief, Allergy Relief, Vitamins, Crop Protection and Seeds. This deal will signify Bayer’s first partnership with a Major League Soccer club.

“At Bayer, we are dedicated to the communities where our employees live and work,” said

Raymond F. Kerins, Jr., Senior Vice President of Bayer. “The opportunity to partner with a major sports franchise like the New York Red Bulls, that shares this dedication, is a perfect match. This partnership is about working together to improve the lives of individuals across New York and New Jersey.  Bayer is proud to be the Life Science partner of New York Red Bulls Soccer.”

“We are honored to partner with Bayer, an iconic brand who also calls Jersey their home base,” said Marc de Grandpre, General Manager, New York Red Bulls. “Our organization’s  commitment to the community mirrors Bayer’s solidarity to engage in the millions of people they have touched across the world. We look forward to cultivating a long-standing relationship together.”


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