Advertise

Advertise

The family of Soccer Wire websites, email newsletters, and guides are a great way to reach serious soccer “decision makers” at the grassroots level of the youth club and adult game. We cover the big news too, but our core focus is on reporting and educating the millions of coaches, players, parents, and administrators involved in soccer personally on a daily basis. We reach this audience over 3 million times per year – and growing.


SoccerWire.com Websit
e Advertising Options
SoccerWire.com is a rapidly growing website platform publishing original stories written by our staff of some of the top soccer writers in North America. We have a large audience in the Mid-Atlantic states because that is the market where it all began back in 2006, but we also have a healthy audience of the top decision makers in grassroots soccer coast to coast. A unique feature of content and advertising on SoccerWire.com is our ability to segment things by geography. Readers can filter their news by US state or Canadian province, as well as by several larger “regional wires” (see links across the very top of this page). Classifieds and Display Banners offered on SoccerWire.com can be focused in the same way, which we know is essential given a majority of our advertisers are soccer organizations with a hyper-regional focus. Tryouts, Camps, Leagues, Soccer Jobs and Events are very locally focused – and tournaments (our biggest advertisers) more regionally and beyond.

In short, we can maximize ad dollar efficiency by focusing your website advertising investment towards your primary geographic audience while our competitors typically only offer inclusion in their national publications.


SoccerWire.com Website Display Banners

LARGE Banners include the big horizontal banner you should see at the very top of this page, as well as the big nearly-square rectangle ones on the right margin of the site and about half way down the page when you read one of our news articles.  The top horizontal banner is a “Leaderboard” and measures 728 x 90 pixels. The “Rectangles” on right and in-article measure 300 x 250 pixels.

MICRO Banners are the small rectangles to the left side of every page under the heading “Featured Advertisers”. These measure 100 x 45 pixels.

All banners are sold by the “month”, with 1 month equal to 20,000 total impressions (another word for “the number of times your banner will be displayed”).

RATES*

Large Banner:
1 month = $200
2 months = $320
3 months = $450
4 months = $540
6+ months $100 per month

Micro Banner:
$50 per month with a 3 month minimum

Banner Design Fee:
$50 per banner type

To place a banner order, call 703-433-1887 or use this contact form.

*Package discounts available when bundled with other ad types. See below.


SoccerWire.com Website Classified Ads

We offer seven different categories of classified ads on SoccerWire.com, with two (2) “levels” of ads – “Basic” and “Featured”. Featured Ad headlines always appear above Basic Ad headlines and may include an image such as tournament or team logo or similar. Newly posted Featured ads also will appear on the left side of our website (based on which geographic options you choose for your ad) under the “Classified Ads” header.  Both ad options provide a headline and up to 500 words of text.

In addition to choosing “Featured” or “Basic” level for your ad, you also must choose a geographic range. The smaller the range, the less expensive the ad.

RATES*

Single US State:
BASIC = $15
FEATURED = $35

Multi-state / Single Region:
BASIC = $25
FEATURED = $75

All of SoccerWire.com:
BASIC = $45
FEATURED = $95

See full details and submit your own ad anytime here: http://www.soccerwire.com/submit-classified/.

*Package discounts available when bundled with other ad types. See below.


Potomac Soccer Wire Email Newsletter

For those who want to reach the Mid Atlantic soccer circles like no other publication can. Our Potomac Soccer Wire email newsletter has over 18,000 subscribers and is sent every non-holiday Tuesday and Friday all year, and has been done so since December 2006.

There are three ways to advertise in each Potomac Soccer Wire Email Newsletter issue. All are text-only options just like the rest of the newsletter, but each may contain links to the website(s) and email addresses of your choosing:

1 – Issue Sponsor - Only one (1) of these available per issue. You get an ad headline and 2nd “tagline” right at the top under our masthead. Then your full ad copy of up to 60 words appears in two places within the newsletter – one special Sponsor Section just below our main news, and then as a Featured ad at the top of its category within our full list of classified ads.

2 – Featured Classified - Our most popular option. Headlines get priority over Basic Ad headlines and you get up to 60 words of text in your ad information.

3 – Basic Classified - Lighter on your budget but still gets your ad in the newsletter. Headlines appear below all Featured Ad headlines and you get just 30 words for your ad.

RATES*

Issue Sponsor:
$100 per issue

Featured Ad
1 issue = $40
2 issues = $75
3 issues = $99
5-9 issues = $30 each
10-24 issues = $22.50 each
50+ issues = $20 each

Basic Ad:
$25 per issue up to 8, then it’s less expensive to go with Featured Ad

See full details and submit your own ad anytime here: http://www.soccerwire.com/potomac-soccer-wire-email-newsletter/

*Package discounts available when bundled with other ad types. See below.


Soccer Tournament Wire Email Newsletter

A national email newsletter going to top coaches coast to coast. This publication started in January 2014, and currently has just under 10,000 subscribers and growing. It currently runs once per week on non-holiday Thursdays. Each issue summarizes tournament related news from the previous week, lists events coming up that weekend, lists events with applications closing soon, then provides a full tournament calendar organized by month.

RATES*
Advertising in STW is easy, you just need to post a SoccerWire.com Website Classified Ad and/or Potomac Soccer Wire Email Newsletter Ad. As long as your ad is running through your application deadline, we’ll keep your event listed in the Soccer Tournament Wire through the event dates. If you place a Basic SoccerWire.com Classified your event will be listed in our Calendar with a single line, state, and play dates. If you place a Featured SoccerWire.com Classified your event will be listed above all basic events that month and its headline be bold with up to 60-words of text about the event.

Place your SoccerWire.com Website Classified Ad here: http://www.soccerwire.com/ads/tournaments/.

Submit your Potomac Soccer Wire Newsletter Ad here: http://www.soccerwire.com/potomac-soccer-wire-email-newsletter/


SoccerWire.com Camps and Classes Listing Service

New in 2014, we are providing a set of unique promotion options targeted towards camp and education course providers. In addition to a great promotional option for you, this service also helps our readers find and research camps or classes near them more easily. It’s a real win-win! Our Camps and Classes Listing Service can be ordered on a per-session basis all by themselves, or you can combine one or more session listings with SoccerWire.com Website Banners and/or Potomac Soccer Wire Newsletter Ads to really get the word out to the 200,000 “soccer people” we reach each month!

The Camps and Classes Listing Service provides three (3) places for you to display EACH of your camp sessions:

1 – Camps and Classes Guide - Re-published every Wednesday right in the main news headlines section of SoccerWire.com, this new “SoccerWire.com Camps and Classes Guide” lists individual “education” session opportunities for people to explore. Organized by geography first, then chronologically, each of your sessions is listed with key information our readers need, along with a link for them to click to your website.

2 – Events Calendar – Previously containing only tournament listings, we now include individual camp sessions. The calendar shows up on the right side of every page of SoccerWire.com, with the nearest calendar events showing up in a list, then a link to view the full calendar. This summary list and the full calendar are automatically filtered by the geographical version of SoccerWire.com the reader has chosen – meaning a camp in Los Angeles won’t show up for someone who has chosen to read Soccer Wire with only Virginia-related content. All events show up for readers simply visiting SoccerWire.com without choosing to filter their view.

3 –  Individual Website Classified Ads - This is the same as the SoccerWire.com Website Classifieds option explained further up this page, but is offered at a discount here when utilized as part of our Listing Service. EACH of your camp sessions will receive its own Website Classified Ad, making it easy for you to explain the full benefits, focus, and other details of each of your offerings.

RATES*
BASIC Regional (per session)
1st Month = $40
Each Additional Month = $30

BASIC National (per session):
1st Month = $60
Each Additional Month = $50

FEATURED Regional (per session):
1st Month = $95
Each Additional Month = $75

FEATURED National (per session):
1st Month = $115
Each Additional Month = $95

*Discounts available when added with a Package option below.

Submit your Camps or Classes now here: http://www.soccerwire.com/camps-and-classes-listing-service/

 

* * * PACKAGES * * *

Mid-Atlantic Focus

For those looking to reach out 18,000+ Potomac Soccer Wire Email Newsletter subscribers residing mostly in the Mid-Atlantic region, we have several package options – each sold monthly.

2-Month Premium Package:
LARGE Banner, Featured Newsletters Ad and Featured Regional Website Classified = $650

3-Month Premium Package:
LARGE Banner, Featured Newsletters Ad and Featured Regional Website Classified = $950

4-Month Premium Package:
LARGE Banner, Featured Newsletters Ad and Featured Regional Website Classified = $1200

5-Month Premium Package:
LARGE Banner, Featured Newsletters Ad and Featured Regional Website Classified = $1400

* Camps get 50% off SoccerWire.com Camp Guide and Listing Service rates when added to one of these packages.
* Add MICRO banners to any package above for $45 per month


SoccerWire.com Website Only

Combine website banners and classified ads without the Mid-Atlantic focused Potomac Soccer Wire email newsletter expense.

2-Month Web Package:
LARGE Banner and Featured Regional Website Classified = $450

3-Month Web Package:
LARGE Banner and Featured Regional Website Classified = $650

4-Month Web Package:
LARGE Banner, Micro Banner and Featured Regional Website Classified = $800

5-Month Web Package:
LARGE Banner, Micro Banner and Featured Regional Website Classified = $925

* Camps get 25% off SoccerWire.com Camp Guide and Listing Service rates when added to one of these packages.
* Add MICRO banners to any package above for $45 per month


Tournament Focus

We value all advertisers, but tournaments are by far the largest portion of our advertising clients. Over the years we’ve been working with some of the biggest and best events in the world, while also helping very small events get off the ground, and everything in between. In that time, we’ve developed  a feel for the unique needs and timelines for all types, and have put together several packages “sized” to fit the most common needs. We’ll explain and price each package here briefly, but to see the full explanation, download the PDF file linked below.

Basic Tournament Package – $500: For the tournament with a limited budget or looking for a last minute push in the final month before application deadlines. This package gets your event “out there” in public on our website and newsletters.

Standard Tournament Package – $850: For the tournament with two (2) to three (3) months before applications close, but with enough budget to cast a wider net for more teams. The features of this package are similar to the Basic Package, but offer more quantity of each ad option while extending your reach on SoccerWire.com.

Regional Showcase Package – $1250: For the tournament with more than two (2) months before applications close, and looking to attract higher quality teams and from a wider geographic region.

National Showcase Package – $3000: For the tournament focused on regional or national scale, looking to attract the most competitive level teams throughout North America while also ensuring the event is covered as a media event.

[+ Download Detailed Tournament Package Information Here]

To place an order or to request a custom quote based on your unique tournament needs, call 703-433-1887 or use this contact form.


Bulk Tryout Ads for all Teams in a Club or League

The Tryout category of our SoccerWire.com Website Classifieds are easily the most used, especially in the off-season months, and we see a lot of ads placed by teams from the same club or league. If you run a club or league that would like to help all your member teams get their player needs out in public, you can pre-pay for ads in bulk and then pass out a special coupon code to your teams that will give them those ads for free.

1-Month Single US State BASIC Tryout Classifieds:
10-49 Ads = $10 each
50+ Ads = $5 each

To place an order, call 703-433-1887 or use this contact form.