Advertise

Advertise


ABOUT SOCCER WIRE


Launched in 2006, SoccerWire.com and our growing family of email newsletter offerings are a leading source of American youth soccer news and information in the United States; and the undisputed leader in the Mid-Atlantic region. Our deep coverage of the travel soccer team and club ecosystem is ideal for advertisers seeking to attract teams and players to their events, camps and overseas trips; as well as a great way for any company to promote their products or services to the affluent and engaged parents that dominate the majority of travel soccer player family profile.

The rest of this page goes into more detail about what we have to offer, but you are also invited to call 703-433-1887 or email us here anytime with questions or to request a custom quote.

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THREE WAYS TO ADVERTISE WITH SOCCER WIRE


We offer three (3) advertising categories, which can be bundled into discounted packages or contracted separately across one more of our email newsletters and/or this website.

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CLASSIFIED ADS ON SOCCERWIRE.COM WEBSITE: The least expensive option we have, in fact some categories are actually free. You can place BASIC ads with up to 60 words or FEATURED ads with images and up to 400 words. This only appear on the SoccerWire.com Website, not in our family of email newsletters.

BASIC AD: 1 month=Free, 2nd month and beyond for same ad = $15 per month
FEATURED AD: 1 month = $50, 2nd month and beyond for same ad = $25 per month

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BANNER ADS ON SOCCERWIRE.COM WEBSITE: Banners are the rectangular and nearly-square ads you should see at the very top of this page (“Leaderboard” / 728 x 90 pixels) and to the right (“Rectangle” / 300 x 250 pixels). The Rectangle banners also appear within most articles published. Banners can be designed by you or your ad agency; or we can create them for you for $50 per “set”. A “set” of banners consists of one Leaderboard and one Rectangle with no animation. You can also choose to “geographically target” to as little as three (3) U.S. States and/or Canada Provinces where you want our readers to see your banners.  Banners are sold by the month, with the number of Impressions per month varying based on whether you buy them alone, or include them in a package. “Impressions” are the total number of times they will be displayed on a SoccerWire.com page.

20,000 IMPRESSIONS PER MONTH: 1 month=$200, 2 months=$375, 3 months=$525, 4 months=$625, 5 months=$700, 6 months=$750

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EMAIL NEWSLETTERS: The Potomac Soccer Wire has over 26,000 subscribers concentrated in Maryland, Virginia, and Washington, DC. The Tri-State Soccer Wire has over 12,000 subscribers concentrated in Connecticut, New Jersey, and New York. Both publications are emailed every Tuesday and Friday and are the only such source summarizing the youth, pro, and national team soccer scene from the previous 3-4 days on this regional basis. The Soccer Tournament Wire is sent every Thursday and has over 65,000 subscribers nationally, with most being coaches, team managers, or parents involved in travel soccer.

Potomac Soccer Wire Only
SPONSOR: $100 per issue
FEATURED AD: $25 per issue

Tri-State Soccer Wire Only
SPONSOR: $50 per issue
FEATURED AD: $15 per issue

BOTH Potomac & Tri-State Soccer Wires on Same Issue Days
SPONSOR: $125 per issue for both
FEATURED AD: $35 per issue for both



PACKAGES



TOURNAMENT PACKAGES: Tournaments are our biggest advertiser, so we have developed an easy way to provide several options to cover the various sizes, levels of play, and formats. For our purposes, we treat each tournament “weekend” as its own event, meaning if you are looking for a package to promote a showcase that covers 2 different weekends, you’ll need to select 2 events in our pricing options. For clubs / companies that host many events, you can contract in advance for events events to save money per-event, even if you don’t have open registration/applications at this time. If you run more than 8 weekends of tournaments, submit the form with your first 8 and we’ll invoice you for the rest.

SILVER comes with the following for life of open applications:
:: BASE COST PER EVENT/WEEKEND: 1=$200, 2=$400, 3 or more add $100 each ::
– Basic Website Classified Listing
– Basic Soccer Tournament Wire Listing
* Add Potomac and/or Tri-State regional email newsletters for $15 per issue
* Add 20,000 Large Website Banner Ads on SoccerWire.com for $160 per month

GOLD comes with the following for life of open applications:
:: BASE COST PER EVENT/WEEKEND: 1=$450, 2=$750, 3=$1,000, 4 or more add $200 each ::
– Featured Website Classified Listing
– Featured Soccer Tournament Wire Listing
– SoccerWire.com Featured Tournament Calendar Inclusion
– 20,000 Large Website Banner Ads on SoccerWire.com targeted to as few as 3 states
* Add Potomac and/or Tri-State regional email newsletters for $10 per issue
* Can sponsor Potomac regional email newsletters for $75 each
* Can sponsor Tri-State regional email newsletters for $50 each 
* Can sponsor Soccer Tournament Wire national email newsletter for $100 each

PLATINUM comes with the following for life of open applications:
:: BASE COST PER EVENT/WEEKEND: 1=$900, 2=$1400, 3=$1,800, 4 or more add $300 each ::
– Featured Website Classified Listing
– Featured Soccer Tournament Wire Listing
– SoccerWire.com Featured Tournament Calendar Inclusion
– 35,000 Monthly Large Website Banner Ads on SoccerWire.com targeted to as few as 3 states
* Add Potomac and/or Tri-State regional email newsletters for $5 per issue
* Can sponsor Potomac regional email newsletters for $50 each
* Can sponsor Tri-State regional email newsletters for $30 each 
* Can sponsor Soccer Tournament Wire national email newsletter for $75 each

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NON-TOURNAMENT PACKAGES: If you’re not advertising a tournament, you don’t need to be in our Soccer Tournament Wire national email blast, so we created the following to give you everything else at a discount over buying separately. Each package includes the following per month of your campaign:

-Featured Website Classified on SoccerWire.com
-Featured Newsletter Ads in BOTH Potomac and Tri-State Soccer Wires
-20,000 Monthly Large Banner Ad impressions on SoccerWire.com

PACKAGE COST PER MONTH: 1=$500, 2=$900, 3=$1,200, 4=1,550, 5=$1,900, 6=$2250

 


AUDIENCE OVERVIEW PER ADVERTISING PLATFORM


SoccerWire.com Website

Audience Overview

  • 100K visitors / 225K page views per mo.
  • Gender: 64% male | 36% female
  • Age: 18% 25-34 | 39% 35-44 | 24% 45-54
  • Largest audience is youth soccer coaches and parents of travel soccer players, followed by fans of women’s soccer.

 


Email Newsletters

Potomac Soccer Wire (PSW)

  • PSW Logo26,000+ subscribers in DC, MD, VA
  • 18% Open Rate
  • Launched in 2006
  • Audience mostly youth travel soccer administrators, coaches, and parents
  • Sent every Tuesday and Friday afternoon
  • Text-only format keeps subscribers quickly informed and mobile friendly without image clutter

Tri-State Soccer Wire (TSW)

  • SoccerWire-Logo2014-TriState12,000+ subscribers in CT, NJ, NY
  • 19% Open Rate
  • Launched in 2014
  • Audience mostly youth travel soccer administrators, coaches, and parents
  • Sent every Tuesday and Friday afternoon
  • Text-only format keeps subscribers quickly informed and mobile friendly without image clutter

Soccer Tournament Wire (STW)

  • 65,000+ subscribers nationally
  • 16% Open Rate
  • Launched in 2015
  • Audience mostly youth travel coaches and administrators
  • Sent every Thursday
  • Includes graphic banners and event logos

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