The Soccer Wire is a great way to reach serious soccer “decision makers” at the grassroots youth club and adult league levels. Our news coverage and email newsletters are among the most popular destinations for soccer news and information that isn’t all the pro and international news covered by so many other websites. With our focus on “locally relevant” soccer coverage, we can target your advertising to specific regions of the USA and Canada.
We have two (2) types of website advertising and two (2) types of email newsletter ads. Today we only run an email newsletter in the Mid Atlantic region, called “Potomac Soccer Wire”, with over 13,000 email subscribers receiving the newsletter each Tuesday and Friday. Website banners and web classified ads are great, but if you’re in trying to reach the specific club soccer communities in Maryland, DC, or Virginia, our email newsletter is second to none in our ability to target your message to coaches, parents, administrators and players involved in the game every day.
Website Option #1: Graphic Display Banners
We offer three different “levels” of website banner advertisement. All banners are sold by the month, with each month of a contract promising a minimum of 20,000 total banner “impressions”, which is another way to say “views” or “displays”. Advertisers can also request that their banner impressions be focused within specific US states or Canadian provinces for an additional fee. It is also possible to “double” or “triple” up monthly contracts by condensing them into a single month when there is a need to really get the message out.
- LARGE Banners are the big horizontal ones you should see at the very top of this page, as well as the big nearly-square rectangle to the upper right. The horizontal banner is a “Leaderboard” and measures 728 x 90 pixels. The Rectangle is exactly that, and measures 300 x 250 pixels.
- BUTTON Banners are the clustered to the right side of our pages, below the “Events Calendar”. These each measure 125 x 125 pixels.
- MICRO Banners are the very small rectangles to the left side of the page below the “Newsletter Subscription” box. These measure 100 x 45 pixels.
| WEBSITE BANNER ONLY RATES (discounts with larger contracts – call 703-433-1887) | ||||||
| Months | 2 | 3 | 4 | 5 | 10 | 15 |
| MICRO Banner (100×45 pixels) | - | - | - | $250 | $450 | $600 |
| BUTTON Banner (125×125 pixels) | $200 | $285 | $360 | $425 | $750 | $975 |
| LARGE Banner (728×90 and/or 300×250 pixels) | $320 | $450 | $540 | $600 | $1100 | $1,500 |
| Rates assume banners supplied by advertiser in acceptable file format (.gif or .jpg or .png). There is a $50 fee per banner design if the advertiser cannot supply their own. Geographic targeting of banners to specific US states or Canadian provinces may be requested for an additional 25% premium. However, not all states or provinces may generate enough page views to fulfill a 20,000 impression target. In those cases, we will deliver the banners as fast as possible, but the entire campaign may take longer than the number of months listed here. |
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Website Option
#2: Soccer Wire Website Classified Ads
Traditional online classified ads can be very effective, and are popular here on SoccerWire.com. You get a headline, up to 400 words of text in your ad, and can elect to “feature” an ad at the top of our headline lists and with an image to draw even more attention.
Single US State | BASIC = 1st month FREE, then $15* | FEATURED = $45
Single Multi-state US Region | BASIC = $25 | FEATURED = $95
All of SoccerWire.com | BASIC = $75 | FEATURED = $145
See full details and submit you own ad anytime here: http://www.soccerwire.com/classifieds. *Free ad offer only good for 1 month per ad category per year.
Potomac Soccer Wire Email Newsletter
For those who want to reach the Mid Atlantic soccer circles like no other publication can. Our Potomac Soccer Wire email newsletter has over 13,000 subscribers and is sent every non-holiday Tuesday and Friday all year, and has been done so since December 2006.
ISSUE SPONSORS are limited to just one advertiser (or Sponsor) per issue. Sponsors receive a headline and secondary “tagline” right at the top of each issue, even above our headlines. They are the best way to really get noticed by our readers, especially ones who might not otherwise view the full email, but only glance at the “preview” mode on their email program or mobile phone. Each ISSUE SPONSOR receives:
- One (1) Headline, Tagline, and active link to their desired website right at the top of the newsletter.
- Headline and 60-word text classified ad in designated “Today’s Issue Sponsor” section of the issue right between our main news headlines and the beginning of our popular Boasts section.
- Headline in our “Issues Advertisers” headline summary near the top of each issue, just above the beginning of our main news summaries.
- Repeat of Headline and 60-word text classified ad in main “Newsletter Classified” section of the issue, right along with the rest of our standard issue advertisers.
FEATURED NEWSLETTER CLASSIFIEDS are our standard email newsletter advertising offering with a headline and 60-word text-only ad categorized and listed in a first-come-first-listed basis. Each FEATURED NEWSLETTER CLASSIFIED receives:
- Headline in our “Issues Advertisers” headline summary near the top of each issue, just above the beginning of our main news summaries.
- Headline and 60-word text classified ad in main “Newsletter Classified” section of the issue, right along with the rest of our standard issue advertisers.
| NEWSLETTER AD RATES (Post by 5 pm on Mondays and Thursdays for inclusion in next day’s issue – call 703-433-1887 with questions or to package with web ad banners) | |||||||
| Number of Issues |
1 |
2 |
3 |
5 |
10 |
25 |
50 |
| Issues Sponsor (Only one available per issue – gets top billing above our headlines, and two ad locations in newsletter) | $100 | $200 | $300 | $450 | $800 | $2000 | n/a |
| Featured Newsletter Classified (“Issue Advertisers” Headline Summary + Ad Headline and 60 words or less) | $40 | $75 | $99 | $150 | $225 | $500 | $1000 |
| Basic Newsletter Classified (Ad Headline and 10-30 words) | $30 | $60 | $85 | $125 | $200 | $450 | $750 |
Recommended Combination Packages for Mid Atlantic (Potomac) region:
Combine your banner ads and Potomac Soccer Wire email newsletter classifieds into a package for maximum exposure. Here are a few predefined. Call 703-433-1887 or email editor@potomacsoccerwire.com to place order or discuss more customized options.
2-Month Basic Package | BUTTON Banner and Basic Newsletters = $300
2-Month Premium Package | LARGE Banner and Premium Newsletters = $650
3-Month Basic Package | BUTTON Banner and Basic Newsletters = $500
3-Month Premium Package | LARGE Banner and Premium Newsletters = $850
5-Month Basic Package | BUTTON Banner and Basic Newsletters = $750
5-Month Premium Package | LARGE Banner and Premium Newsletters = $1400