Advertise

Advertise


ABOUT SOCCER WIRE


Launched in 2006, SoccerWire.com and our growing family of email newsletter offerings are a leading source of American youth soccer news and information in the United States; and the undisputed leader in the Mid-Atlantic region. Our deep coverage of the travel soccer team and club ecosystem is ideal for advertisers seeking to attract teams and players to their events, camps and overseas trips; as well as a great way for any company to promote their products or services to the affluent and engaged parents that dominate the majority of travel soccer player family profile.

The rest of this page goes into more detail about what we have to offer, but you are also invited to call 703-433-1887 or email us here anytime with questions or to request a custom quote.

 


ADVERTISING OPTIONS WITH SOCCER WIRE


We offer four (4) advertising categories, which can be bundled into discounted packages or contracted separately.

 

CLASSIFIED ADS ON SOCCERWIRE.COM WEBSITE: The least expensive option we have, in fact some categories are actually free. You can place BASIC ads with up to 100 words or FEATURED ads with images and up to 500 words. This only appear on the SoccerWire.com Website, not in our family of email newsletters.

+ See Categories, Pricing, and Place Website Classified Ads Here

 

BANNER ADS ON SOCCERWIRE.COM WEBSITE: Banners are the rectangular and nearly-square ads you should see at the very top of this page (“Leaderboard” / 728 x 90 pixels) and to the right (“Rectangle” / 300 x 250 pixels). The Rectangle banners also appear within most articles published. Banners can be designed by you, or we can create them for you for $50 per “set”. A “set” of banners consists of one Leaderboard and one Rectangle with no animation.

Large Website Banners cost $10 per 1,000 Impressions* with a minimum of 30,000 Impressions per set. Your contact can specify the specific date rang your banner campaign will run, with as many as 100,000 Impressions per month, but no less than 10,000 per month. You can also choose to “geographically target” to as little as four (4) U.S. States and/or Canada Provinces where you want our readers to see your banners.  (*Impressions = times displayed on a web page)

+ Email Ads@SoccerWire.com to Place an Order or Learn More

 

FEATURED ADS or SPONSORSHIP in REGIONAL EMAIL NEWSLETTERS: The Potomac Soccer Wire has over 25,000 subscribers concentrated in Maryland, Virginia, and Washington, DC. The Tri-State Soccer Wire has over 12,000 subscribers concentrated in Connecticut, New Jersey, and New York. Both publications are emailed every Tuesday and Friday and are the only such source summarizing the youth, pro, and national team soccer scene from the previous 3-4 days on this regional basis.

+ Issue Sponsorship: $50 for Tri-State, $100 for Potomac, $125 for both
+ Featured Classifieds: $15 for Tri-State, $25 for Potomac, $35 for both

 

LISTINGS, FEATURED ADS, or SPONSORSHIP OF WEEKLY SOCCER TOURNAMENT WIRE & DIRECTORY: The Soccer Tournament Wire and Directory provides a weekly roundup of top youth soccer and tournament-related news to over 65,000 subscribers across North America every Thursday.

+ Basic Listing: $20 per issue up to 10 issues per event, then free for that event
+ Featured Listing: $50 per issue up to 10 issues per event, then free for that event
+ Sponsorship: $150 per issue


FEATURED PACKAGES: Save by combining multiple categories in monthly discount packages.

Non-Tournament Packages
20,000 Website Banners, Both Regional Newsletters, & Featured Website Classified
1 month $500 | 2 mos. $900 | 3 mos. $1200 | 4+ mos. $350 ea.

Tournament Advertising Packages*
1 Event: Silver $200 | Gold $450 | Platinum $900
2 Events: Silver $400 | Gold $750 | Platinum $1400
3 Events: Silver $500 | Gold $1000 | Platinum $1800
Each Additional Event Over 3: Silver $100 | Gold $200 | Platinum $300

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Tournament Package Descriptions (bold in GOLD and PLATINUM = added features from next lowest package)
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SILVER comes with the following for life of open applications:
– Basic Website Classified Listing
– Basic Soccer Tournament Wire Listing
– SoccerWIre.com Event Calendar Inclusion

GOLD comes with the following for life of open applications:
– Featured Website Classified Listing
– Featured Soccer Tournament Wire Listing
– SoccerWIre.com Event Calendar Inclusion
– Add Potomac and/or Tri-State regional email newsletters for $15 per issue
– Can sponsor Potomac regional email newsletters for $75 each
– Can sponsor Tri-State regional email newsletters for $50 each 
– Can sponsor Soccer Tournament Wire national email newsletter for $100 each

PLATINUM comes with the following for life of open applications:
– Featured Website Classified Listing
– Featured Soccer Tournament Wire Listing
– SoccerWIre.com Event Calendar Inclusion
– 25,000 Monthly Large Website Banner Ads on SoccerWire.com (can be targeted to any 3 or more US states)
– Add Potomac and/or Tri-State regional email newsletters for $10 per issue 
– Can sponsor Potomac regional email newsletters for $50 each
– Can sponsor Tri-State regional email newsletters for $30 each 
– Can sponsor Soccer Tournament Wire national email newsletter for $75 each

 


AUDIENCE OVERVIEW PER ADVERTISING PLATFORM


SoccerWire.com Website

Audience Overview

  • 100K visitors / 225K page views per mo.
  • Gender: 64% male | 36% female
  • Age: 18% 25-34 | 39% 35-44 | 24% 45-54
  • Largest audience is youth soccer coaches and parents of travel soccer players, followed by fans of women’s soccer.

 


Email Newsletters

Potomac Soccer Wire (PSW)

  • PSW Logo26,000+ subscribers in DC, MD, VA
  • 18% Open Rate
  • Launched in 2006
  • Audience mostly youth travel soccer administrators, coaches, and parents
  • Sent every Tuesday and Friday afternoon
  • Text-only format keeps subscribers quickly informed and mobile friendly without image clutter

Tri-State Soccer Wire (TSW)

  • SoccerWire-Logo2014-TriState11,000+ subscribers in CT, NJ, NY
  • 19% Open Rate
  • Launched in 2014
  • Audience mostly youth travel soccer administrators, coaches, and parents
  • Sent every Tuesday and Friday afternoon
  • Text-only format keeps subscribers quickly informed and mobile friendly without image clutter

Soccer Tournament Wire (STW)

  • 55,000+ subscribers nationally
  • 16% Open Rate
  • Launched in 2015
  • Audience mostly youth travel coaches and administrators
  • Sent every Thursday
  • Includes graphic banners and event logos