Advertise

Advertise

Launched in 2006, SoccerWire.com and our growing stable of regional email newsletter offerings are a leading source of American soccer news and information in the United States; and the undisputed leader in the lower Mid-Atlantic region. Our focus on the hyper-local content that soccer coaches, parents, administrators and players crave about their own local leagues, teams, and events is our differentiator. Our Website is customized to allow readers to filter stories, directories, listings, and even classified ads by their region, state, or province. With this local focus, we do more than report stories and information; we play a significant role in literally shaping the community’s conversations.

And that influence is growing nationally, thanks to writers in Seattle, New York, Philadelphia, Florida, and even one in London, writing about the European perspective of American soccer.

Advertising on SoccerWire.com or in one or more of our email newsletters provides a direct path to the “stakeholders” who work, or participate, in the sport on a daily basis. Our readers aren’t just fans of the game, they’re the ones making the news in the first place.

[ +Download our Media Kit and Simplified Rate Card in PDF Format here]

 

DISPLAY BANNERS
Color Ad Banners on SoccerWire.com are offered in three sizes, strategically placed in five zones of the website layout. Banners are sold by the “month” with one month equaling 20,000 impressions. We use doubleclick by Google to manage our ad serving, so we can target banners as required by your campaign demands.

Banner Details

Leaderboard – 728 X 90 px
Appears only at the top of the site, to the right of our logo

Medium Rectangle – 300 X 250 px
Appears in two locations in right column AND “in-article” within the pages of our published News, Notes, and Boasts content

Micro Banner Option – 100 X 45 px
Appears on the left margin of every page, under our “Featured Partners” heading, just below “Featured Content” headlines.

SoccerWire.com Website Banner Rates
(minimum 20,000 contract)

All US States and Canada
$100 per 10,000 impressions for Leaderboard and Medium Rectangle
$50 per 10,000 impressions for Micro

Any 4-10 US States
$125 per 10,000 impressions for Leaderboard and Medium Rectangle
$65 per 10,000 impressions for Micro

Any 1-3 US States
$150 per 10,000 impressions for Leaderboard and Medium Rectangle
$75 per 10,000 impressions for Micro

 

EMAIL NEWSLETTERS

Potomac Soccer Wire - The Potomac Soccer Wire email newsletter has over 18,000 subscribers concentrated almost entirely in the Mid-Atlantic region from the Mason Dixon line south to North Carolina; and made up of the coaches, administrators, parents and players who participate in soccer on a near-daily basis. We send an issue around lunchtime every non-holiday Tuesday and Friday all year, and have done so since December 2006, totaling over 10 million emails to date at the pace of 150K per month.
Place PSW Ad Now

Tri-State Soccer Wire - The Tri-State Soccer Wire email newsletter was launched in June 2014 to over 5,000 subscribers concentrated in the New York City Metropolitan Region, encompassing the entire state of Connecticut, northern and central New Jersey, and the eastern half of New York State.  We send an issue around lunchtime every non-holiday Wednesday and Saturday all year.
Place TSW Ad Now

Soccer Tournament Wire - The Soccer Tournament Wire email newsletter has over 25,000 subscribers across the United States and Canada, made up mostly of youth coaches, managers, and parents connected to the top 20-30 “travel” or “select” teams in each state. We send an issue around lunchtime every non-holiday Thursday all year. The content sections include a roundup of soccer tournament news, followed by an updated directory comprised of all tournaments that have either advertised with us or that rank in our SoccerWire.com Top-50 Tournaments feature. Tournament advertisements follow the directory, and each issues wraps up with the latest tournament rankings according to SoccerWire.com.
Place STW Ad Now

Rates for all newsletters

Issue Sponsor (headline, tagline, and 60 words)
$100 per issue

Classified Ad (headline and 60 words)
$25 per issue

Linked Headline (headline that links only)
$10 per issue

 

WEBSITE CLASSIFIEDS – Place Ad Now
We offer “traditional” classified ads on SoccerWire.com with the ability to categorize by region, state, or province in the US or Canada; meaning the ads show up for all users, but they have the ability to quickly sort by their chosen geography.

Featured Website Classifieds: Bold Headline and Image on Classified Home Page on Category/Region Home Page
Basic Website Classifieds: Non-Bold Headline only. Always appear below any Featured Headlines

SoccerWire.com Website Classified Rates

All US States and Canada
$95 per month for FEATURED
$45 per month for BASIC

Any 1 Designated Region and its included US States/Canada Provinces
$75 per month for FEATURED
$25 per month for BASIC

Any 1 US State or Canada Province
$35 per month for FEATURED
$15 per month for BASIC

 

PACKAGES
The following packages combine all three advertising platforms described in our Media Kit, plus the addition of enhanced Directory Pages for tournament, camp, or club advertisers.  All packages are sold by the month.

National Premier Package

    • 30,000 Large Banner Ad impressions per month in any 10+ states
    • Sponsorship of any one (1) Email Newsletter issue per month
    • Featured Ad in every issue of any two Email Newsletter brands for the month*
    • Featured National Website Classified Listing on SoccerWire.com for the month
    • Featured Directory Page Listing on SoccerWire.com (Camps, Clubs, Tournaments only)
    • 20% off any banner impression or newsletter add-ons

National Basic Package

    • 30,000 Micro Banner Ad impressions per month in any 10+ states
    • Linked Headline in every issue of any two Email Newsletter brands for the month*
    • Basic National Website Classified Listing on SoccerWire.com for the month
    • 10% off any banner impression or newsletter add-ons

Regional Premier Package

    • 10,000 Large Banner Ad impressions per month in any 4+ states
    • Featured Ad in every issue of any Email Newsletter brand for the month*
    • Featured Regional Website Classified Listing on SoccerWire.com for the month
    • Featured Directory Page Listing on SoccerWire.com (Camps, Clubs, Tournaments only)
    • 10% off any banner impression or newsletter add-ons

Regional Basic Package

    • 10,000 Micro Banner Ad impressions per month in any 4+ states
    • Linked Headline in every issue of any Email Newsletter brand for the month*
    • Basic Regional Website Classified Listing on SoccerWire.com for the month
    • 5% off any banner impression or newsletter add-ons

*Current Email Newsletter brands are Potomac, Tri-State, and Tournament

Package-Rates

 

PREMIER CLUB PROGRAM
Premier Club Partners receive $2000 in direct advertising credit plus another $3,000+ in additional branding and advertising exposure throughout SoccerWire.com, 15% off all other advertising needs, and regularly monitoring of the club’s website and social media accounts for opportunities to share news with our Soccer Wire community.

The number of clubs per US state accepted to this program is limited, so email us at hkrieger@hbkmediagroup.com, call us at 703-433-1887 or apply here.

+Download our Media Kit and Simplified Rate Card in PDF Format here]