Advertise

Advertise


ABOUT SOCCER WIRE


Launched in 2006, SoccerWire.com and our email newsletter offerings are a leading source of American youth soccer news and information in the United States; and the undisputed leader in the Mid-Atlantic region. Our deep coverage of the travel soccer team and club ecosystem is ideal for advertisers seeking to attract teams and players to their events, camps and overseas trips; as well as a great way for any company to promote their products or services to the affluent and engaged parents that dominate the majority of travel soccer player family profile.

The rest of this page goes into more detail about what we have to offer, but you are also invited to call 703-433-1887 or email us here anytime with questions or to request a custom quote.

 


ADVERTISING OPTIONS WITH SOCCER WIRE


We offer three (3) core advertising platforms, which can be contracted individually from our Rate Card or bundled together in a pre-defined or custom campaign proposal.

SoccerWire.com: Extremely popular source for daily information on elite national youth soccer and U.S. National Teams, as well as regional youth league, tournament, club, team and player news in greater Washington, DC and New York City markets.

SoccerWire.com Al-a-Carte Rates (discounts below for including in package)

Large Website Banners: $10 per 1,000 Impressions*
(Impressions = times displayed on a web page)

Classified Ads: $0 – $50 per month in 7 Categories

 

Regional Email Newsletters: All text emails summarizing local and national youth soccer news sent to over 35,000 subscribers in the greater Washington, DC (Potomac, AKA “PSW”) and New York City (Tri-State, AKA “TSW”) markets each Tuesday and Friday year-round.

Email Newsletter Al-a-Carte Rates (discounts below for including in package)

Issue Sponsorship: $50 for Tri-State, $100 for Potomac, $125 for both

Featured Classifieds: $15 for Tri-State, $25 for Potomac, $35 for both

 

Soccer Tournament Wire Email Blasts: Weekly email news and advertising blast sent nationwide in full color to over 65,000 travel coaches, managers, and other youth soccer team decision makers every Thursday year-round.

Soccer Tournament Wire Al-a-Carte Rates (discounts below for including in package)

Issue Sponsorship: $100

Featured Event Listing: $50 per issue or 10 issues for $350

Basic Event Listing: $20 per issue* or 10 issues for $150
*4-issue minimum

 

FEATURED LEVEL PACKAGES: Save by combining all PLATFORMS over multiple months.

Tournament Advertising Packages
1 month $500 | 2 mos. $900 | 3 mos. $1200 | 4+ mos. $350 ea.

Non-Tournament Advertising Packages
1 month $400 | 2 mos. $700 | 3 mos. $900 | 4+ mos. $250 ea.

Issue Sponsorship Add-ons
Tri-State $35 | Potomac & Tournament $75

 


AUDIENCE OVERVIEW PER ADVERTISING PLATFORM


SoccerWire-Demographics-Map-2014SoccerWire.com Website

Audience Overview

  • 100K visitors / 225K page views per mo.
  • Gender: 64% male | 36% female
  • Age: 18% 25-34 | 39% 35-44 | 24% 45-54
  • Largest audience is youth soccer coaches and parents of travel soccer players, followed by fans of women’s soccer.

 


Email Newsletters

Potomac Soccer Wire (PSW)

  • PSW Logo26,000+ subscribers in DC, MD, VA
  • 21% Open Rate
  • Launched in 2006
  • Audience mostly youth travel soccer administrators, coaches, and parents
  • Sent every Tuesday and Friday afternoon
  • Text-only format keeps subscribers quickly informed and mobile friendly without image clutter

Tri-State Soccer Wire (TSW)

  • SoccerWire-Logo2014-TriState11,000+ subscribers in CT, NJ, NY
  • 23% Open Rate
  • Launched in 2014
  • Audience mostly youth travel soccer administrators, coaches, and parents
  • Sent every Tuesday and Friday afternoon
  • Text-only format keeps subscribers quickly informed and mobile friendly without image clutter

Soccer Tournament Wire (STW)

  • 55,000+ subscribers nationally
  • 18% Open Rate
  • Launched in 2015
  • Audience mostly youth travel coaches and administrators
  • Sent every Thursday
  • Includes graphic banners and event logos