Advertise

Advertise

Soccer Wire is a leading news and information destination for the American soccer community, with a particularly strong following and focus on the world of youth travel soccer.

Based just outside of Washington, DC, approximately 50% of our audience is concentrated from upstate New York to Virginia Beach, with the remainder spread over other major youth soccer “hotbeds” of Chicago, Dallas, Houston, Southern California, and the Pacific Northwest.

SoccerWire.com and our family of email newsletters are a great way to reach youth soccer coaches, parents, players, and administers.

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TOURNAMENT LISTING SERVICE

POTOMAC or TRI-STATE EMAIL NEWSLETTERS

WEBSITE CLASSIFIED ADS or EVENT LISTINGS


Premier Club Partners get free ads and discounts year round

Learn more or sign up your club here 


ADVERTISING PLATFORMS AND INFO

SoccerWire-Demographics-Map-2014SoccerWire.com

Audience Overview

  • 100K visitors / 225K page views per mo.
  • Gender: 64% male | 36% female
  • Age: 18% 25-34 | 39% 35-44 | 24% 45-54
  • Largest audience is youth soccer coaches and parents of travel soccer players, followed by fans of women’s soccer.

À la carte Ad Options

  • Large Banners (300×250 & 728×90) run in any 5 or more US States – $150 per month*
  • Large Banners (300×250 & 728×90) run in any 1-4 US States – $200 per month*
  • Micro Banner (100×45) run in any 5 or more US States – $250 per 6 months* ($50/mo.)
  • Micro Banner (100×45) run in any 1-4 US States – $400 per 6 months* ($66.67/mo.)
  • Website Classified Ads and Event Listings – $25 – $75 per
  • Day Sponsors – $145 – $250 per 24 hour (unlimited banner impressions)
       * 20,000 impressions per month (ask about other frequency options)

Email Newsletters

Potomac Soccer Wire (PSW)

  • PSW Logo26,000+ subscribers in DC, MD, VA
  • 21% Open Rate
  • Launched in 2006
  • Audience mostly youth travel soccer administrators, coaches, and parents
  • Sent every Tuesday and Friday afternoon
  • Text-only format keeps subscribers quickly informed and mobile friendly without image clutter

Tri-State Soccer Wire (TSW)

  • SoccerWire-Logo2014-TriState7,000+ subscribers in CT, NJ, NY
  • 23% Open Rate
  • Launched in 2014
  • Audience mostly youth travel soccer administrators, coaches, and parents
  • Sent every Tuesday and Friday afternoon
  • Text-only format keeps subscribers quickly informed and mobile friendly without image clutter

Soccer Tournament Wire (STW)

  • 20,000+ subscribers nationally
  • 18% Open Rate
  • Launched in 2015
  • Audience mostly youth travel coaches and administrators
  • Sent every Wednesday
  • Includes graphic banners and event logos
  • Offered in Basic for $250, Featured for $400, or bundled with one of our special Tournament Packages.

À la carte Ad Options

  • PSW Issue Sponsor – $100 per issue
  • TSW Issue Sponsor – $50 per issue
  • PSW Featured Newsletter Classified – $25 per issue
  • TSW Featured Newsletter Classified – $25 per issue
  • STW is ONLY for Tournament Listings and is included in our Tournament Listing Service. See below for details and cost.

DISCOUNT PACKAGES

Most common advertising contracts we offer as they combine both this website and our popular Email Newsletters to ensure comprehensive reach up to 500,000 per month.

SW-Package-Pricing-Table-March2015

PREMIER National Package

  • 30,000 Large Banner displays in any 5+ states
  • 30,000 Micro Banner displays in any 5+ states
  • 1 Email Newsletter Sponsorship each in Potomac and Tri-State edition
  • Featured Email Newsletter Ad in every Potomac and Tri-State edition
  • Featured Website Classified Ad/Listing on SoccerWire.com**

BASIC National Package

  • 30,000 Micro Banner displays in any 5+ states
  • Featured Email Newsletter Ad in every Potomac and Tri-State edition
  • Basic Website Classified Ad/Listing on SoccerWire.com

PREMIER Regional Package

  • 20,000 Large Banner displays in any state(s)
  • 20,000 Micro Banner displays in any state(s)
  • Email Newsletter Sponsorship Potomac –OR– Tri-State edition
  • Featured Email Newsletter Ad in every Potomac –OR– Tri-State edition
  • Featured Website Classified Ad/Listing on SoccerWire.com**

BASIC Regional Package

  • 20,000 Micro Banner displays in any state(s)
  • Featured Email Newsletter Ad in every Potomac –OR– Tri-State edition
  • Basic Website Classified Ad/Listing on SoccerWire.com

 


TOURNAMENTS

Tournament-Micros-StackThe showcase tournament circuit is bigger and more competitive than ever, and Soccer Wire is where teams come to and hear about the latest top talent and events. If you want your tournament to be in front of those coaches, team mangers, and influential parents and administrators, SoccerWire.com is a must have.

While you are welcome to build your own tournament advertising plan or select an ad package from above the combines one or more of our newsletters and website banners, we highly recommend one of our pre-designed Tournament Packages, each of whcih inclu

Options For Tournaments with Soccer Wire:

  • JUST* our TOURNAMENT LISTING SERVICE
    $250-$400 per Event per Year
    *
    Included in all three packages below! +SUBMIT HERE

    • BASIC or FEATURED Listing in Weekly Tournament Wire E-Mail Blast
    • Featured Web Classified Listing in Tournament Section of SoccerWire.com
    • Applications Open and Play dates listed in our Web Tournament Calendar
    • Dedicated Tournament History, News, Social Media page on SoccerWire.com
    • Welcome tweet sent from @TheSoccerWire Twitter account (Featured Only)
    • Rankings Audit with last edition’s results entered (Featured Only)

Tournament-AdPackages

Through a unique partnership with HBK Media Group, we can also assist your tournament, league, or club with Social Media Management and Campaigns, Press Releases, Graphic Design, Website Content, Sponsorship Sales/Support, On-Site Event Coverage, and more. See some of the services below, with budgets based on bundling with each of our three Discount Package options above.

Tournament-PRPackages

Give us a call at 703-433-1887 to learn more.

CCL-MCC-BRoll

ABOVE: Our Mobile Media Lounge in action the winter Club Champions League Showcase, deployed as a Social Media Command Center and Press Room!


PREMIER CLUB PROGRAM

Premier Club Partners receive $2000 in direct advertising credit plus another $3,000+ in additional branding and advertising exposure throughout SoccerWire.com, 15% off all other advertising needs, and regularly monitoring of the club’s website and social media accounts for opportunities to share news with our Soccer Wire community.

The number of clubs per US state accepted to this program is limited, so give us call at 703-433-1887 or apply here.